Privacy policy

Privacy Policy
Last updated: [01/08/2026]
This Privacy Policy explains how NewMotivo collects, uses, and protects your personal data when you visit newmotivo.com or place an order, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
The data controller responsible for your personal data is:
Gabriel Caetano Lima, trading as NewMotivo
Rua Belarmino Ribeiro, Nº 23
Simões Filho, Bahia, 43716-465
Brazil
Contact: support@newmotivo.com
2. What Data We Collect
We collect the following types of personal data:
Identity & contact data: name, delivery address, email address, phone number
Order data: products purchased, order value, order history
Payment data: processed securely by our third-party payment provider — we do not store full card details
Technical data: IP address, browser type, device information, collected via cookies (see Section 7)
Communications: any messages you send us via email or contact forms
3. How We Use Your Data
We use your data to:
Process and fulfil your orders, including sharing necessary details with our shipping and fulfilment partners
Communicate with you about your order (confirmations, tracking, delays)
Respond to customer service enquiries, returns, and refund requests
Improve our Site and product offering
Send you marketing communications, where you have opted in (you can unsubscribe at any time)
Comply with our legal and tax obligations, including UK VAT reporting requirements
4. Legal Basis for Processing
We process your data under the following legal bases:
Contract: to fulfil an order you've placed with us
Legal obligation: to comply with UK tax, consumer protection, and accounting requirements
Consent: for optional marketing communications
Legitimate interests: to maintain and improve our Site and prevent fraud
5. Who We Share Your Data With
We share personal data only where necessary, with:
Payment processors, to securely process your transaction
Shipping carriers and fulfilment/logistics partners, to deliver your order (which may be located outside the UK, as our products are shipped from international suppliers)
Our e-commerce platform provider, to operate the Site
HMRC and other authorities, where legally required
We do not sell your personal data to third parties.
6. International Data Transfers
As NewMotivo is based in Brazil and works with international shipping and fulfilment partners, your data may be transferred and processed outside the UK. Where this happens, we take reasonable steps to ensure your data is protected to a standard consistent with UK GDPR, including relying on standard contractual clauses or equivalent safeguards with our service providers where applicable.
7. Cookies
Our Site uses cookies and similar technologies to:
Keep your cart and checkout functioning correctly
Understand how visitors use our Site (analytics)
Support advertising and marketing, where applicable
You can control or disable cookies through your browser settings. Disabling some cookies may affect Site functionality.
8. Data Retention
We retain your personal data only as long as necessary to fulfil the purposes described in this policy, including any legal, accounting, or tax reporting requirements (typically up to 6 years for order and payment records).
9. Your Rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data ("right to be forgotten"), subject to legal retention requirements
Object to or restrict certain processing
Withdraw consent to marketing at any time
Request a copy of your data in a portable format
To exercise any of these rights, contact us at support@newmotivo.com. If you're unhappy with how we've handled your data, you also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
10. Children's Privacy
Our Site is not intended for individuals under 18, and we do not knowingly collect personal data from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.
12. Contact Us
Questions about this Privacy Policy or your data? Contact us at support@newmotivo.com.